-
SS21 colour trend
In the psychology of colour, certain hues can dramatically affect moods, feelings, and emotions. In a post-pandemic world, shoppers will be seeking comfort, honesty and inspiration. Looking toward spring summer 2021, the colour palette will veer towards reassuring tones, like elevated neutrals and naturals, away from high tech and artificial intensity. Much like interior design, fashion is embracing timeless and trans-seasonal shapes and colours. Enter brown tones, where shades of coffee, wheat, copper and tan form a new cornerstone of colouring that is here to stay. Comforting hues like indigo and soft greys are timeless and embrace the long run when flashes of immediacy are less important. Warming up to…