Liverpool’s attempts to trademark city’s name opposed by mayor Joe Anderson

The mayor of Liverpool has opposed Liverpool Football Club’s attempt to trademark the city’s name.

The club made an application to trademark ‘Liverpool’ to try and stop the sale of counterfeit goods and protect the club and supporters from ‘inauthentic products’.

They have faced a backlash over the proposal despite stressing it was only in the context of football products and services.

Mayor of the city, Joe Anderson, told the club he and the city council would argue against the plans.

He tweeted: “I do not believe you can trademark a city name. I value our relationship with LFC and we will work to help remove counterfeit goods, but we will also protect local traders and our brand.”

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They are not the first club to have trademarked a place name. Southampton, Chelsea and Tottenham all have done so.

Liverpool have already trademarked ‘Liverpool FC’, ‘LFC’, and ‘YNWA’.

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The club’s chief executive, Peter Moore, has sought to explain to critics why they want to do it.

“We are under attack from large scale manufacturing,” he said. “We must protect the global revenues to reinvest in players and infrastructure.”