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PEPE JEANS LONDON AW09_KIDS COLLECTION

The Autumn/Winter 2009 Pepe Jeans London children’s collection contains elements of the adult line with a series of both retrospective and current influences wherein London remains the main point of reference. Throughout, Pepe Jeans revisits the branded prints and  embroidered motifs that have for 35 years been a recognisable symbol of quality, premium streetwear.

The collection is colourful, fresh and fun-loving. ‘New basics’ have a London street vibe combined with the preppy American college trend. Functional nylon outer garments for boys and girls look great layered over multicoloured striped knits, shirts and sweaters on brushed and stonewashed cotton. Interiors are finished with great care, something which distinguishes the brand in general; their unflinching attention to detail. Reversible, two-in-one garments are perfect for changing weather patterns. Styles are adorned with badges, appliqués and prints to further highlight the Americana trend. Colours are bold and bright in deep blues, reds and bay leaf greens. This preppy streetwear combination gives us a fun–loving, cheerful, colourful, daring and mischievous-looking kid.

‘Anything goes’ for the fashion conscious girl and clean-cut active boy who has a strong sense of style and enjoys combining and matching garments in their own individual way. Outerwear in twills, felt and wools are warm and perfect for colder weather. Further exploring the idea of the great outdoors you will find floral prints on dresses for girls and on shirts and trousers for boys. Colours are rich and autumnal to replicate the falling leaves of autumn.


73 Denim

This edgy junior part of the 73 denim collection incorporates the strong rock and folk influences of the adult range. Technical leather jackets for boys have an industrial influence. For girls, the folk trend is represented with decorative elements such as coins, appliqués and embroideries; blouses with small printed motifs can be layered with knitted waistcoats.

Jeans and tight dungarees are both strongly washed for a largely vintage feel alongside other cleaner, more classic styles that can be worn with shirting for a smarter look. Looks for girls are softened by teaming the washed out denims with velour and touches of satin-silk. The colour palette mixes greys, blacks and dusty tones with hints of deep red.
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