The Fashion Awards to honour Sarah Burton
Alexander McQueen creative director Sarah Burton is to be honoured with
the ‘Trailblazer Award’ at The Fashion Awards 2019, the British Fashion
Council has announced.
The Fashion Awards taking place on December 2 at the Royal Albert Hall,
will honour Burton for what the British Fashion Council calls “her most
personal and visionary work to date through her narrative approach to the
Alexander McQueen spring/summer 2020 show and for her extraordinary work in
championing UK-wide craftsmanship, highlighting skills important to the
brand and essential to the industry.”
The special recognition award highlights Burton’s use of fabric mills of
the North of England, Mallon linen and Irish beetling within the last year,
as well as her “considered and consistent vision for the house”, overseeing
all aspects including brand image, retail concept and educational
programmes.
This year saw the launch of the educational floor in the Alexander
McQueen flagship store on London’s Bond Street, an innovative retail space
intended to foster emerging talent and students throughout the UK, and
Burton founded an education programme which connects universities and
colleges from around the country offering students the opportunity to
enhance their knowledge of design and craft with the help of members of the
McQueen design team. This “pioneering approach” started in the UK and will
be rolled out internationally in years to come.
Caroline Rush, British Fashion Council chief executive, said in a
statement: “Sarah’s empowering and narrative approach to shows and her
focus on community and appreciation of craft, technology and British
heritage is what has made her one of the most respected designers of our
time.
“Her commitment to sharing her vision and expertise with the future
generations of fashion designers has been remarkable. She’s an incredible
source of inspiration for many generations to come and we look forward to
celebrating with her in London in December.”
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