First Look: Cath Kidston x Peanuts collection
Snoopy is taking a staring role in Cath Kidston’s latest character
collaboration series with a collection launching across fashion, kids, home
and accessories, in time for Christmas.
The Cath Kidston x Peanuts collection features the beloved black and
white cartoon canine across 22 lines including sweatshirts, backpacks,
mugs, stationery, purses and wallets.
As with previous Cath Kidston collaborations, the new collection is full
of nostalgia and fun, drawing on inspiration from the vibrant colours found
on vintage Snoopy book covers, with the brand’s design team overlying the
character on a ‘Christmas Midnight Stars’ print and using its ‘Paper Ditsy’
print across homeware and accessories.
Both prints carry blown-up placements of the characters and slogans such
as ‘Happy’, ‘Dream’ and ‘Love’ or smaller all-over prints that see Snoopy
and Woodstock dancing across them.
Cath Kidston follows up Disney collections with a collaboration with
Snoopy
“We wanted to recreate the bold solid colour blocking you see on the
book covers so we made the background prints very tonal allowing the
character to stand out,” explained the Cath Kidston design team in a
statement. “We loved the positive affirmations used by Snoopy that really
make people smile, so we incorporated positive text into the designs to
reflect the heart-warming emotions of the Snoopy in the drawings to
brighten our customers day.”
Highlights include a sweatshirt featuring Snoopy cuddling best pal
Woodstock, in a new oversized shape, with a slightly more cropped, boxy cut
in a print floral print, canvas tote bags and crossbody’s in colourful
prints with slogans ‘Dream’, ‘Love’, and ’Happy’, a star-print dress for
women, as well as Snoopy mugs, kids pyjamas and backpacks.
Cath Kidston x Peanuts is available online and in selected stores from
December 6, but will be available a day before on December 5 at 6pm for
those who pre-registered with the brand.
Images: courtesy of Cath Kidston
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