Biggest fashion trends 2019: sustainability, consumer and style

As the year comes
to a close, FashionUnited looks back at some of the biggest and best trends
of 2019, including fashion trends, consumer trends and sustainability
trends.

Style trends

Spotted on the Catwalk: Key Colors at New York Fashion
Week AW19

The AW19/20 colour trends highlighted by the Pantone Color Institute
were everywhere on the catwalk at New York Fashion Week in February. Here
FashionUnited has selected some of our favourite looks.

Spotted on the catwalks: Pantone’s SS20 fashion
colours

In September, the Pantone Color Institute unveiled the SS20 NYFW colour
chart featuring twelve trend colours for the coming season, here are
FashionUnited’s favourite examples of the predicted colour trends on the
runways.

These are the Fall 2019 womenswear trends retailers are
most likely to pick up

Data analytics firm Edited took a look at retailers’ product offering
and newsletter content throughout 2018 to determine which trending themes,
colours, fabrics and prints were most likely to be picked up. Here
FashionUnited summarises Edited’s findings.

Sustainability, Off-White and Meghan Markle: fashion
highlights of 2019

Streetwear, Off-White, sustainability and Ikea were among the hottest
topics in the fashion world this year, according to the Year in Fashion
2019 report by global fashion search platform Lyst. Here, FashionUnited
takes a closer look at the report.

Consumer trends

Top consumer trends that brands should know
about

In October, trend forecaster David Shah spoke at the biannual Appletizer
trend seminar in Amsterdam to share some of his insights into key consumer
trends to keep an eye on. These are FashionUnited’s top takeaways from the
event.

“Buy now, pay later”: pay-by-installment rises in
fashion thanks to indebted millennials

Pay-by-installment payment methods are becoming increasingly popular on
the fashion industry, with Swedish fintech company Klarna, which raised 460
million US dollars (approximately 368 million pounds) in equity funding in
August, at the forefront of the movement. In this article, FashionUnited
takes a look at the changing landscape of payment methods that millennials
and generation Zs are driving.

What consumers will really buy in AW19, according to
Moda Operandi

Nine years after its inception, Moda Operandi published its first-ever
Runway Report this year. In this article, FashionUnited takes a look at the
report which reveals the trends and shopping behaviours for upcoming
seasons.

Forget 2020, meet the consumer of 2035

In December, Decoded Future New York by Stylus took a look ahead at what
the consumer of 2035 will look like. Here FashionUnited has given a rundown
of the key points.

Sustainability trends

How to convince friends to quit fast fashion for
good

In a world of faster-and-faster-fashion, how can we do more to finally
give it up, and how can we convince our friends to do the same? Here
FashionUnited provides some of our top tips on how to do just that.

Forget G7, slow fashion is the fast track to a bright
future

The G7 Fashion Pact, a coalition of 32 fashion houses committed to
protecting the world’s climate, biodiversity and oceans, was unveiled in
August by François-Henri Pinault, CEO of luxury conglomerate Kering. So
what exactly is the pact? FashionUnited takes a closer look.

The state of sustainability, a retail
analysis

Data analytics firm Edited released its Sustainability Edit 2019 report
in October, looking at the key trends in eco-fashion. Here is a rundown of
the report’s findings.

Sustainability is the new fashion must-have

Sustainable sourcing at scale is the fashion industry’s new must-have.
Since 2016, searches for the Instagram hashtag #sustainablefashion have
increased fivefold, while the range of sustainable fashion products is
growing fivefold every year. In, McKinsey’s comprehensive “Fashion’s new
must-have: sustainable sourcing at scale” survey, the company looks at how
sustainability is growing in the fashion industry. Here are some key
takeaways.