Burberry unveils Chinese New Year 2020 campaign

British heritage brand Burberry is seeing red for its Chinese New Year
2020 campaign heralding “joy, health and happiness” in the Year of the
Rat.

The 2020 campaign launched alongside a special Chinese New Year
collection stars brand ambassador Zhou Dongyu alongside models He Cong and
Liang Jiyuan.

Shot by photographer Leslie Zhang, the campaign highlights Burberry’s
vivid red collection, featuring refined tailoring and sports-influenced
pieces, as well as new iterations of the British label’s iconic Union
sneaker and Lola bag.

Burberry’s new 2020 campaign

Burberry’s Chinese New Year collection includes a limited-edition Thomas
Burberry Monogram motif, inspired by the Chinese zodiac and animated with
an original illustration in honour of the Year of the Rat, which appears
throughout.

Key highlights includes an oversized sports-style scarf in wool-silk,
jacquard-woven with Burberry’s logo and a refreshed Monogram motif
celebrating the Year of the Rat, as well as a monogram motif cotton
oversized hoodie, and a contrast sleeve monogram motif wool bomber
jacket.

The Burberry Chinese New Year collection is available in select stores
globally.

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Images: courtesy of Burberry