Mother of Pearl creative director launches sustainability movement on social media

Amy Powney — the creative director behind British sustainable luxury
label Mother of Pearl — has launched social media movement and pledge
campaign #FashionOurFuture, which calls consumers to change the way they
look at how their wardrobes, their clothes, and their shopping habits are
impacting the planet and its environment.

“I want #FashionOurFuture to be a destination for all things sustainable
and fashionable,” Powney shared in a statement. The founder was inspired by
how actress Jameela Jamil uses Instagram to create a community, and she
hopes to do the same with #FashionOurFuture. “My aim is to build a
supportive, global, digital community where people can encourage each other
to make better fashion choices, all whilst having a bit of fun! Fashion and
sustainability can often feel off-limits or intimidating, which is why my
aim is inclusivity and collaboration, which is what we need to make an
impactful change.”

The social media movement is designed to provide content and simple
solutions that inspire its audience to shop more sustainability. The
platform will serve as a guide to its community, launching with nine pledge
ideas such as buying vintage or renting clothes.

Click Here: cheap Cowboys jersey

Consumers can participate in the movement by sharing their pledge
commitments on social media and tagging the #FashionOurFuture Instagram
account.

Images: #FashionOurFuture Facebook