Burberry launches eco capsule and rolls out sustainable product labels for Earth Day

Burberry is launching a SS20 sustainable capsule collection, called
‘ReBurberry Edit’, and has started a global roll-out of new sustainability
labeling to mark Earth Day.

ReBurberry Edit comprises 26 styles crafted from sustainable
materials used across the British luxury label’s entire product range. The edit
features trench coats, parkas, capes and accessories created from Econyl –
a recycled nylon made from regenerated fishing nets, fabric scraps and
industrial plastic – as well as a range of eyewear crafted from bio-based
acetate.

The launch of the collection coincides with the global rollout of new
eco-labelling providing shoppers with an insight into the sustainable
components featured in the products, such as their composition of organic
content or recycled natural fibres, and their carbon footprint. The labels
will be featured across all key product categories.

The brand has previously announced a goal of becoming carbon neutral in
its own operational energy use and obtaining 100 per cent of its
electricity from renewable sources by 2022.

According to Burberry, two-thirds of its products currently bear more
than one “positive attribute”, with a goal for all products by 2022. These
positive attributes relate to a broad range of social and environmental
programmes such as recycled natural fibre content; recycled synthetic fibre
content; organic content, including cotton and wool; and worker health and
well-being.

“At the half-way point of our Responsibility Strategy to 2022, we remain
dedicated to delivering tangible progress against our social and
environmental targets, and our holistic, product-focused sustainability
programmes are central to this,” said vice president of corporate
responsibility at Burberry, Pam Batty, in a statement.

“By inviting customers to learn more about the sustainable credentials
of our products through our labelling programme, we are helping them to
better understand our initiatives and the breadth of the ambition of our
Responsibility Agenda. We strongly believe that driving positive change
through all of our products at every stage of the value chain is crucial to
building a more sustainable future for our whole industry.”

Photo credit: Burberry