Reimagining creativity with Fashion Snoops Thrive Program

Fashion Snoops, a global leader in trend forecasting, is launching an
innovative, month-long strategy program designed to help creatives reset,
reconnect, and get the insight they need to not only survive this moment of
uncertainty, but THRIVE in it.

This digital, on-demand program, which will launch June 23rd, is
designed to support creatives during this unprecedented time, and guide
them towards building a winning seasonal strategy.

“Our current reality is the forced reset we’ve been whispering about
for years and while the last few months have not been ideal for anyone, the
way that we’ve been doing things just simply hasn’t been working,”
said Michael Fisher, VP Creative – Menswear at Fashion Snoops.

“Kicking off a seasonal strategy during a global pandemic can seem
unimaginable, especially as many of us are physically disconnected,”
said Jenna Guarascio, Director of Content Strategy at Fashion Snoops.
“We questioned how we can combine self-awareness with facts and data for a
more holistic, creative response. That is how the Thrive Program was
born,” she added.

On-demand Program

The Thrive Program features on-demand learning modules, weekly live
webinars, interactive ideation tools, trend reports, and AI-powered retail
and media trackers. Being an online program allows for individuals and
teams to join from wherever they are in the world and progress through the
different modules at their own pace — separately or collaboratively.

Over the course of four weekly learning modules, Fashion Snoops will
help creatives build an informed, heart-led framework that is both
human-centric and solution-oriented. Each week is broken up into four main
sections: mindful practices, consumer insights, design inspiration, and
market alignment. Fashion Snoops promises that by the end of the four
weeks, participants will walk away with a new, creative approach and a
powerful action plan for themselves and their teams.

Trend experts and renowned guest speakers

The program brings together over 15 Fashion Snoops trend experts and as
many renowned guest speakers including: Liz Gilbert, New York Times best
selling author of Eat, Pray, Love; Hugh Herr, Director of Biomechatronics
at MIT Media Lab; Steve Tidball, CEO & Co-Founder of Vollebakand; and many
other thought leading entrepreneurs, somatic practitioners, and
artists.

The program’s weekly learning modules are built around Fashion Snoops’s
four seasonal Cultural Sentiments for FW 21/22: Goodness, Wonder, Edge and
Amend. In each module, Fashion Snoops explores lifestyles, attitudes,
values and feelings, examines new movements, and uncovers insights that are
impacting consumer behavior. These new movements are then detailed in the
form of market-specific design guidance, including: color, materials,
pattern & graphics, shapes & details, key items, and thematic storytelling
for a variety of fashion, apparel and textile markets, accessories, home
décor, beauty and more.

“This pause in business, that we have all experienced, really
highlighted for all of us how little time and attention we have given
ourselves to truly create with our hearts. It is time we make a
change,” said Lilly Berelovich, Fashion Snoops Co-Founder and Chief
Creative Officer.

True to the company’s #HeartLed forecasting approach, Lilly and her team
are calling for fellow creatives to allow themselves to approach creation
in an entirely new, organic way that bridges the brain and the heart.

“We know that what’s ahead is uncertain, so don’t try to do it
alone,” says Berelovich. “Join our Thrive community and let’s feel
the future together.”

The program will launch June 23rd, but participants can continue to
enroll all throughout 2020. It is recommended for designers, product
developers, merchandisers, innovation managers, marketing professionals,
and others looking for direction and inspiration that is both felt and
factual.