Aristocracy London launches ‘digital tailor’ app

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British menswear label Aristocracy London has launched a ‘digital
tailor’ app to offer customers the latest in digital fashion services.

The app, ‘Sizer Body Measurements & Fit’ has been embedded with
Aristocracy’s own size recommendation to give users the personalised
service it offers in its exclusive Belgravia showroom, according to the
brand. It is the first UK luxury menswear brand to have collaborated with
Sizer.

The Sizer app uses the front camera of the mobile device to scan the
user’s body with accurate measurements. The app is fully integrated into
the Aristocracy London boutique. Once customers have received their
measurements, they are directed to the brand’s site to shop.

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Founder of Aristocracy London, Laz Tyrekidis, said in a statement:
“Creating a personalised service is at the heart of what we do. Our
limited-edition collections are created to fit like a made-to-measure suit.

“At every stage of the production process, from design to manufacturing,
we incorporate garment details that are usually only found in bespoke
services, which is why we’re thrilled to offer a bespoke fitting experience
through the Sizer app.”

As there is still some hesitation towards visiting non-essential
retailers due to Covid-19, allowing users to experience a bespoke fitting
and shopping experience from their home is becoming an increasingly
important feature for shoppers.

Photo: Courtesy of Aristocracy London