Puma brings together ambassadors to discuss racism

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Sports company Puma has brought together three of its best-known
ambassadors, Formula 1 Champion Lewis Hamilton, Olympian Tommie Smith and
football legend Thierry Henry, to have an honest conversation about racism
in response to the ongoing Black Lives Matter movement.

In the video, entitled “Is Anyone Listening?”, the panel of Puma
athletes talk about their experiences with racism, activism and their hopes
for the future.

Tommie Smith, who raised his fist on the podium of the 1968 Olympic
Games, to stand up for universal equality, expressed his disbelief that so
many years after his silent protest that racism was still an issue around
the world, while Hamilton talks about his experience as the only black
driver in the predominantly white world of Formula 1.

“We knew it was imperative to highlight the stories of our athletes and
ambassadors and bring them together to exchange personal stories, ideas for
change, and educate the wider community,” said Adam Petrick,
global director of brand and marketing at Puma. “We’re thrilled to give
some of our most accomplished athletes a platform to discuss the impact
they have made as activists in their respective sport.”

The campaign is part of Puma’s Reform platform that allows its
ambassadors the chance to talk about causes and to encourage conversations
around issues such as universal equality.