Beyoncé’s Ivy Park line announces Adidas collaboration

Beyoncé is relaunching her athleisure Ivy Park brand as a sole
owner after buying out former business partner Philip Green, and with
the relaunch comes a new collaboration.

Ivy Park and Adidas will come together on a Spring 2020 capsule
collection of gender-neutral performance apparel, footwear and
accessories. According to a press release, the collection “celebrates
power, freedom and individuality for anyone who has the confidence to
take chances and live unapologetically.”

“It is a dream come true to re-launch Ivy Park as the sole owner,”
Beyoncé. stated “My team has worked hard with the adidas team in
bringing my vision to life for this first collection and I am grateful
and proud. From the accessories to the clothes and footwear, I wanted
to design and re-imagine pieces that serve as favorite armor for
anyone who acknowledges the strength in their individual style and
lives freely and boldly.”

Clothing pieces include a jumpsuit, cargo pants, a hoodie, cycling
shorts, dresses, coats and sports bras, with a main color palette of
orange, maroon and cream. The four footwear styles of the collection
will reinterpret iconic Adidas classics silhouettes.

“Adidas is the creator’s brand and has always championed the
creative mindset,” added Torben Schumacher, general manager of Adidas
originals and style. “With Beyoncé we have the shared goal of putting
creativity at the forefront of everything we do to go beyond what
we’ve done before and create something entirely new.”

The collection will be available beginning January 18 through
Adidas retail channels. Prices will range from 25 dollars for
accessories to 250 dollars for outerwear, in sizes XS – XL. Prices
range from 25 dollars for accessories to 250 dollars for outerwear.

Image: Parkwood Entertainment

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