Burberry launches online game to celebrate Lunar New Year

Burberry has launched a new online mobile game, called Ratberry, as part
of the British luxury brand’s .

In the new game, which is available on Burberry’s website, players
control a central character, Ratberry, who is inspired by the
limited-edition Thomas Burberry Monogram motif in honour of the Year of the
Rat. They bounce the character upwards between platforms, aiming to get as
high as possible, collecting gold coins and catching Chinese lanterns as
they go.

The game is ostensibly an iteration of , the brand’s first online game which it
released in October, but as yet another example of the growing interest
fashion brand are taking in the world of gaming.

Burberry said in a release: “Burberry has seen a growing appetite for
gaming among younger consumers, particularly in China. As interactive
digital content is increasingly becoming source of inspiration, Ratberry is
another opportunity for consumers to connect with the Burberry community
online.”

, and are just a few other brands who had
jumped into the world of gaming and e-sports in recent months.

Photo courtesy of the brand