Burberry retools iconic trench coat factory to produce medical gear to fight Covid-19
Burberry is the latest fashion brand to announce it is focusing its
efforts on tackling the Covid-19 pandemic and will be repurposing its
iconic trench coat production factory in Castleford, Yorkshire to produce
non-surgical gowns and masks for patients.
Other efforts by the British luxury label will see it supplying 100,000
surgical masks to the NHS and donating to charities, including
FareShare and The Felix Project, to help provide food to those who need it
in the UK.
“In challenging times, we must pull together. The whole team at Burberry
is very proud to be able to support those who are working tirelessly to
combat Covid-19, whether by treating patients, working to find a vaccine
solution or helping provide food supplies to those in need at this time,”
Burberry CEO Marco Gobbetti said in a statement. “Covid-19 has
fundamentally changed our everyday lives, but we hope that the support we
provide will go some way towards saving more lives, bringing the virus
under control and helping our world recover from this devastating pandemic.
Together, we will get through this.”
Burberry joins efforts to mitigate Covid-19
The company will also be funding research into a single-dose vaccine
developed by the University of Oxford. The university’s head of medical
sciences, professor Gavin Screaton, said: “We are delighted with Burberry’s
generous support for the University’s research into a vaccine for Covid-19.
Burberry’s gift is an example of forward-thinking corporate philanthropy
that complements and bolsters government and other investment in Oxford’s
leading global talent in this field. Donations like this have real and
rapid impact, allowing us to be agile in our response, to accelerate this
time-critical research.”
Burberry earlier this month announced that its trading had
deteriorated significantly since 24 January due to the impact of Covid-19
with its retail store sales tracking between negative 40 percent and
negative 50 percent over a six week period.
Burberry is just the latest fashion company to get involved in the fight
against Covid-19. Just a few others to get involved in relief efforts include
fashion giants ,
while footwear brand Crocs . Additionally, the British Fashion Council last week launched a
Covid Crisis Fund to support creative fashion businesses and individuals
during the crisis.