H&M Group expands Renewcell partnership to recycle textiles

The H&M Group has reached a multi-year agreement with Renewcell, an
innovative Swedish textile recycling company. Renewcell will supply
the retail company with thousands of tons of its pioneering virgin
quality Circulose fibers, which are made from unusable textile
waste.

H&M first began working with Renewcell in 2012, and financed the
supplier through their investment arm CO:LAB in 2017. The retailer
used Circulose in its Conscious Exclusive collection in March
2020.

This new agreement brings H&M a step closer to achieving its goal
of becoming fully circular. Renewcell will provide the company with
enough Circulose to produce millions of garments across its brands
over the next five years.

“In continuing our long-term partnership with Renewcell, this
agreement is an important milestone not only for H&M Group, but also
for the wider industry in terms of having a circular product like
theirs available at scale,” H&M’s head of sustainability, Pascal Brun,
commented in a statement. “To become fully circular and achieve our
2030 goal that all our materials should be either recycled or sourced
in a more sustainable way, we need to ensure materials such as
Circulose are a core part of our material portfolio going
forward.”

Image: H&M Group