Vogue launches a limited-edition designer T-shirt collection

Vogue has partnered with Net-a-Porter on a limited-edition T-shirt
collection featuring designs by Christopher John Rogers, Gauchere, Ioannes
and S.Joon, who are a part of the luxury online retailer’s The Vanguard
spring/summer 2020 programme for rising star designers.

The collaboration marks the first of its kind between Vogue and the
luxury e-commerce platform and will be sold worldwide at Net-a-Porter to
support emerging design talent.

Vogue commissioned each designer to reimagine the official Vogue
T-shirt, in line with their individual design ethos. New York-based
Christopher John Rogers took his use of vibrant colour to give the Vogue
masthead a new look in a pink and orange ombre effect, while Paris-based
label Gauchere shared its minimalist aesthetic with a print featuring
markings reminiscent of pattern templates, contemporary label Ioannes
featured one of its Japanese-inspired prints, and handbag brand S.Joon
highlighted its tulip sculptural shape bag design.

The T-shirts have been made using GOTS certified 100% organic cotton and
produced by Phyne, the German-based sustainable streetwear clothing brand.
Each T-shirt will cost 80 pounds.

Markus Grindel, managing director, global brand licensing, Condé Nast,
said in a statement: “I am excited to be launching our first ever t-shirt
collaboration with the world’s leading luxury retailer Net-a-Porter.

“Our media brands are renowned for championing new and emerging design
talent – and in this time of uncertainty for all businesses, including
independent brands, this is more important than ever. Vogue has such a huge
audience worldwide and we hope that Vogue aficionados and shoppers enjoy
the collection.”

Elizabeth von der Goltz, global buying director at Net-a-Porter, added:
“We are dedicated to supporting emerging talent at Net-a-Porter, and this
is especially important, now more than ever.

“Our four SS20 Vanguard brands – Christopher John Rogers, Ioannes,
S.Joon and Gauchere, all showcase incredible creativity with their
exclusive t-shirt collaborations with Vogue, launching today. We hope to
continue to provide inspiration to our customers and a platform for talent
at this time.”

Main image: courtesy of Ioannes by Johannes Boehl

T-shirt images: courtesy of Net-a-Porter

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